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TikTok is introducing a updated setting that allows them to lessen the amount of artificial intelligence-produced media appearing in their feeds. This move comes as the company announced that it currently hosts over 1 billion content made with AI.

Pilot Phase and Launch

The new functionality is being tested over the following weeks before a full-scale launch. This shift comes amid a surge in AI content, spurred by new video-generation tools.

AI Content on Other Platforms

Studies have shown that almost 10% of the quickest rising channels on a competing service only show clips produced artificially. A significant portion of this content is deemed mass-produced AI material, a phrase for inferior, bulk-generated content that is often illogical or bizarre.

“We know from our community that many people like content produced via AI tools, ranging from AI artwork to informative clips, and we want to give people the ability to increase or decrease of that, depending on their own choices,” stated a company executive.

AI on the Platform

TikTok announced that there are presently 1.3bn videos on its service labeled as artificially created. Overall, in excess of 100 mn videos are uploaded to the service every day, making AI content a limited portion of its complete catalog.

How to Adjust Settings

Viewers will be able to decrease or raise the volume of AI-generated videos they view by opening the “manage topic” option in the app and selecting the AI content topic. Additional categories that are already be controlled under the filter include current affairs, style, beauty, and dance.

AI Disclosure Rules

The platform’s rules require content makers to label lifelike AI-made content, and it prohibits dangerous fake videos of celebrities or crisis events. Any believable AI video that is not labeled can be taken down under its terms of service.

Furthermore, the app will henceforth add an AI-generated tag to content produced via its built-in AI features, or detected by an collaborative effort for identifying artificial media. This measure is designed to help prevent users from attempting to bypass the tagging system.

Responsible AI Funding

TikTok is also introducing a two million dollar AI literacy fund for professionals and groups to create informative material about ethical AI use. This initiative will support educational bodies focused on teaching coding and technology.

Moderation Strategy

The video-sharing app has defended its safety measures, following controversy over plans to cut jobs for hundreds of safety staff in Britain. It is set to eliminate 439 jobs in its user protection team in its British office, with worker representatives and digital protection specialists expressing worry that people are being substituted by AI moderation.

A company official explained that staff-based oversight would remain essential, but automated tools can safeguard staff by filtering out the most graphic content before it is viewed by people. TikTok reported a significant reduction in disturbing and violent content handled by safety staff over the last 12 months due to the use of its AI tools.

We believe it is crucial to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to limit contact with harmful content as rapidly, which is why a extensive automated help is really helping us work at speed.”